#Dont Follow.

We pride ourselves in taking our own route. We go the extra mile to source the best naturally nutritious ingredients and are mindful of the inspiring environment in which we love to ride.

Pursu, Dont Follow.


From the starting line we set out to create more than just another sports nutrition brand. Our mission is to inspire everyone to get involved in sports and provide them with the best quality whole food ingredients without compromise.

The Pursu range of vegan endurance bars are made from natural ingredients with absolutely no added sugar. They’re cold pressed and deliciously moist which makes them easy to eat, even while training.

Sustainability is at the core of our ethos and we’re mindful of looking after our wonderful environment. We use bio-based home compostable packaging that will break down into compost and return to nature and we’re proud to be a plastic free brand.