#Dont Follow.

We pride ourselves in taking our own route. We go the extra mile to source the best naturally nutritious ingredients and are mindful of the inspiring environment in which we love to ride.

Pursu, Dont Follow.


Pursu was founded by Sanjay who after recovering from an illness found himself falling in love with cycling. As he started to spend more time on the bike he realised that most of the sports nutrition options on the market were synthetic and high in sugars which resulted in stomach issues. He started making his own energy bars with real food ingredients and they tasted so much better plus his stomach was much happier.

The path to taking the products from his kitchen to a larger scale kitchen was not an easy or quick one with many obstacles. Sanjay stuck to his values throughout the process using the best quality real food ingredients to create the perfect bar for active people whilst making environmentally friendly choices.

The bar packaging is 100% home compostable and is made from bio-based materials. It’s certified by TUV Austria to degrade completely within 26 weeks at an ambient temperature. This makes Pursu proud to be a single-use plastic free brand.

In addition we have partnered with a great charity called Recycle (re-cycle.org) who supply unused bikes from the UK Africa to help improve lives through the power of bicycles. We donate 1p from every bar sold directly to Re-Cycle to help progress their mission.